ETHICS
Moral principles that govern a person's behavior or the conducting of an activity



GOODNESS
Goodness refers to qualities of character or conduct that entitle the possessor to approval and esteem



MORALS
Morals are your ideas about right and wrong, especially how you should act and treat other people



RIGHT
That which is morally correct, just, honorable, righteous, upright - being in accordance with that which is good and proper



HONESTY
Honesty is the best policy that one should have, even if one finds lying an easier option - telling the truth is the best course of action



PRINCIPLES
A principle is a fundamental truth, rule, belief, or idea that guides you



FAIRNESS
Fairness is simply impartial and just treatment or behavior without favoritism or discrimination



RESPONSIBILITY
True leaders take responsibility for their team and help them to achieve their goals



VALUE
A high-value person is committed, emotionally intelligent, responsible, and surrounds himself  or herself with other high-value people



HONOR
Give honor; respect; esteem; distinction; privilege; glory; tribute; kudos; prestige; praise - to whom it is due



CHOICE
Making the right choice leads you in the right direction



CONSCIENCE
A good conscience laughs at false accusations



INTEGRITY
Integrity is doing the right thing even when no one else is looking